How to build patient trust in healthcare using Big Data and cloud

Many businesses face the challenge of gaining the trust of their customers. This is especially true for healthcare. How to build the patient’s trust then?

  1. Ensuring transparency of interactions
  2. Engaging the customers in your daily operations
  3. Enabling your patients to be in touch from anywhere, anytime.

Building patient trust phase 1: transparency of interactions

  • First, negative feedback is the most valuable form of feedback, as it highlights the problem and often shows the best way to address it.
  • Second, you can have a rating of doctors based on customer feedback, motivating your staff to give their best.
  • Third, you can have a public place for patients to have discussions on their treatment details, where the doctors can also comment and show their expertise, building their personal credibility and trust in your establishment as a whole.

Building patient trust phase 2: engagement in daily operations

  • collect and transmit the statistics on the patient’s vital parameters like blood pressure, heartbeat rate, breathing rate, body temperature, etc. ,
  • provide access to a library of step-by-step instructions for force-majeure cases (both textual and in the video format),
  • have a distress button in case of seizure or stroke,
  • enable an in-app chat to keep the team communications centralized,
  • conveniently store the contacts of all team members,
  • monitor the patient’s dietary/training regimen
  • schedule the intake of medications and refill the prescriptions
  • and many, many more functions based on the specifics of the treatment and the best practices of your healthcare provider organization.

Building patient trust phase 3: staying in touch around the clock

  • patients have immediate access to a library of guides for palliative treatment of their diseases
  • they are able to renew their prescriptions and fill in the needed forms in their apps
  • they can have e-visits from their doctors to receive consultations from the comfort of their homes
  • AI-powered chatbots enable the patients to find the answers to their requests themselves through vast libraries of text and video guides and FAQ responses

Cloud computing benefits for healthcare

  • Physical — cloud data centers are one of the most guarded and monitored installations worldwide
  • Internal — all employees of cloud data centers pass a rigorous screening and comply with strict monitoring to ensure they don’t get unauthorized access to sensitive data they handle
  • Digital — all the data in the cloud is stored in encrypted form (unless your admins don’t configure this) so that only the rightful owners with the corresponding keys can access it
  • Structural — cloud platforms operate the apps and data in code packages called Docker containers running on Kubernetes clusters. Both Docker and Kubernetes provide multiple security layers (given they are configured correctly).
  • Legislative — cloud vendors are regularly tested for compliance with GDPR, HIPAA and other EU and the US legislation, so working with them you can rest assured you meet all the compliance requirements. For example, if you are required to store the PIA of your patients on the US soil, AWS, Google Cloud, Azure, Rackspace and other cloud platforms can configure a private or hybrid cloud for you — so that you know for sure the location where the data is stored and processed.

Big Data benefits for healthcare

DevOps approach and selecting your cloud vendor

  • IaC or Infrastructure as Code involves automated provisioning of required environments according to preconfigured templates or manifests. It allows reaching the needed infrastructure state in one click and updating it in minutes, by simply changing several variables and re-running the manifest, which is hundreds of times faster, easier and more error-proof than tedious manual configuration.
  • CI or Continuous Integration means adding new code to your software product in small, clean batches and testing it on the fly using automated tests. It ensures any updates can be delivered very fast, within a week or two, not once or twice a year. This helps continuously integrate feedback from your customers and project stakeholders, which ensures the operational flexibility and adaptability of your services — and there is no need to tell how important flexibility is in crisis.
  • CD or Continuous Delivery ensures all the operations are as automated as possible, so instead of completing the same actions (like configuring the environments) manually day-in, day-out your admins can configure CI/CD pipelines. These pipelines are the sequences of actions performed by various tools, where the output of the previous operation automatically becomes the input for the next operation. This removes the need to waste time on routine and frees up your personnel to work on more important things.

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